Where strategy
meets story.
The podcast for people obsessed with gaming, creativity, and what it takes to build something that matters.
Featured Episode
BioShock Creator Reveals What Almost Killed the Game.
Ken Levine
Ken Levine on the decisions that nearly killed BioShock before it shipped, the creative risks that defined it, and what he learned building worlds where player choice carries real consequence.
Featured Guests
90+ episodes. Here are some of the people who have been on the show.
Ken Levine
Creator of BioShock, Founder of Ghost Story Games
Tim Cain
Creator of Fallout, Co-founder of Troika Games
Marko Djurdjevic
Marvel Artist and Character Designer. Founder of SIXMOREVODKA. Creator of Degenesis and Orken
Sean Conway
World Record Holder, 105 Iron-Distance Triathlons in 105 Days. First Person to Swim the Length of Britain
Jill Heinerth
Canadian Cave Diver, Underwater Explorer and National Geographic Filmmaker. First Person to Dive Inside an Iceberg in Antarctica
Joe Nickolls
President and Founding Partner of Timbre Games. Former VP and GM of EA Maxis. 27+ Years in AAA Development across FIFA, The Sims, Dead Rising and SimCity
Simon Alexander Ong
Award-Winning Personal Development Entrepreneur and Coach. Author of "Energize: Make the Most of Every Moment"
Duke Stump
Brand Architect. Founder of Bonfire with Soul. Former VP at Nike, Lululemon and Lime. Chief Brand Officer at Tractor Beverage Co. Forbes Top 50 Game-Changing CMOs
Dr. Lara Boyd
Neuroscientist, UBC. TEDx Talk on Neuroplasticity with Over 44 Million Views
Doug Griffin
General Partner, Spatial Capital. Former ILM Department Lead on Star Wars, Harry Potter and Pirates of the Caribbean. Ventures acquired by Apple and Roblox
Dr. Lisa Miller
Columbia University Professor. Author of "The Awakened Brain: The New Science of Spirituality"
Mike Wardian
World Record Holder, Fastest 50K on All 7 Continents. 8x World Marathon Challenge Finisher
About the Podcast
Purpose Made is the podcast for people obsessed with gaming, creativity, and what it takes to build something that matters. Host Pete Bell, a consultant and gaming industry insider, interviews the people behind the games, films, brands, and ideas that have shaped the culture. Game development, creative process, leadership, failure, and what it really takes to make something iconic.
The show is rooted in gaming and entertainment, but it follows curiosity wherever it leads. Into endurance sport, neuroscience, brand strategy, exploration, and the kind of self-discovery that transcends any single industry. 90+ episodes and counting.
Past guests include BioShock creator Ken Levine, Fallout creator Tim Cain, Marvel artist Marko Djurdjevic, former Nike VP Duke Stump, ILM department lead Doug Griffin, and more than eighty others across game development, film, IP strategy, sport, science, and creative leadership.
The Daily Digest
A daily brief on the business of entertainment, gaming, and franchise strategy. Read by founders, studio heads, and senior leaders.